M&A tool: the 4 categories sold under one name, and which one you are missing

An M&A tool is not a category, it is four categories sold under one word, and a desk that does not separate them buys the wrong one. There is the data room, which is document security. There is the deal CRM, which is the mandate and the buyer list. There is the diligence tracker, which is a request list with owners and dates. And there is integration planning, which happens after close and is a different buyer entirely. This page separates them and helps you name the one you are actually short of.

The data room is document security, and it is a solved market

Watermarking, permissions, expiry and an audit trail of who opened what. It is a mature product with real competition and it is not where a small desk has a problem, because the buyer or the counsel usually specifies which room is being used anyway. If your gap is a data room, this site is not it, and there are ventures that compare them properly.

The deal CRM is the mandate and the list

Which processes are live, at what stage, with which buyers approached and where each one got to. This is the gap for most boutiques, because it is the thing a spreadsheet does adequately until the day the person who built the spreadsheet is away, and then does not. It is also the part that a general sales CRM cannot model without somebody configuring it.

The diligence tracker is a request list with owners

Hundreds of items, each with a category, an owner, a due date and a state. Some desks run this inside the data room, some in a shared sheet, and both work as long as somebody owns the chase. The cost of not owning it is measurable: chasing an open request for six weeks at 0.4 hours a week and $95 an hour costs $228 per item.

Integration planning is a different deal and a different buyer

Workstreams, day-one readiness and synergy tracking belong to the acquirer's operations team, not to the adviser who ran the process. Advisers are sometimes sold it as an add-on, and it almost never gets used, because by the time it matters the adviser has been paid and has moved on to the next mandate.

Questions people ask about m&a tool

Which M&A tool should a boutique buy first?

The deal CRM, usually. The data room gets specified by counsel and the diligence list can live in a sheet; the mandate record is the one nothing else covers.

Is a data room an M&A tool?

Yes, and it is a different product from this one. A mandate has a data room; a deal CRM holds who is in it and what stage they reached.

What does the diligence chase cost?

On this site's worked example, $228 for every request that stays open, and $15,595.20 across a list of 180 that is 62% answered.

Sources

Related answers

Keep this mandate: start Mandatzo ProStop rebuilding the buyer list: start Pro